5 Reasons to Plan Your Brand Shoot Before the New Year.

Brand photographer Lisa Gilby Self Made and Seen directing a personal branding photoshoot in London, helping entrepreneurs plan their brand visuals for the new year.

As the year winds down and the pace slows, it’s easy to tell yourself you’ll think about updating your brand visuals next year. But the truth is, the most successful entrepreneurs don’t wait for January. They use this quieter season to plan for it.

Here’s why November and December are the perfect time to get ready for your next brand shoot, so you can start the new year feeling clear, confident, and ready to be seen.

1. You’ll Start the New Year with Visual Clarity and Confidence.

When the new year begins, you’ll already be prepared to step in front of the camera, intentionally, and with purpose. By planning your shoot in advance, you’ll have the time to refine your message and make strategic choices that align your brand visuals with the next level of your business.

That means you can show up consistently and confidently from the very start, with imagery that truly represents where your brand is heading.

This is about alignment, between who you are, what you offer, and how your audience sees you.

Entrepreneur during  a London personal branding shoot, representing clarity and confidence for the new year.

2. You’ll Have Time to Be Strategic.

When you’re not rushing, you can think strategically about your shoot. Together, we explore your brand story, goals, and the emotion you want your audience to feel, so your images and video content become a visual foundation for everything you do next year.

This is where brand strategy meets visibility: we craft imagery that doesn’t just look good but works hard for your business across your website, social media, and marketing.

Because intentional planning = purposeful visuals.

Brand strategy planning call — representing planning a personal branding photoshoot.
entrepreneur smiling using laptop during London brand shoot

3. You’ll Stand Out When Everyone Else is Catching Up.

Most people wait until January to think about their brand presence. By planning now, you’ll be ahead of the game, ready to launch new offers, refresh your website, or finally start showing up more confidently online while others are still getting organised.

It’s the difference between reacting and leading.

Your audience will notice, and remember, a brand that feels prepared, polished, and present.

Website mockup showing Brand Photography in action, encouraging readers to plan their brand shoot for the new year.
Newspaper article showing Brand Photography in action, encouraging readers to plan their brand shoot for the new year.

4. You’ll Enter the New Year with Energy, Not Overwhelm.

The end of the year can feel hectic, but planning your shoot before the holidays means you can rest knowing your new visuals are in motion. That space gives you something rare as a business owner: peace of mind.

You get to begin the new year focused on your clients and creativity, not on catching up. And that’s the kind of energy that attracts the right opportunities.

Empowerment starts with preparation, creating space for yourself to feel grounded and ready.

Calm, light-filled personal branding portrait in London, showing the benefits of booking your brand shoot in advance.

5. You Can Lock In 2025 Rates Before Prices Rise.

If you’ve been thinking about finally updating your brand visuals, now’s the time. All London brand shoots booked in November 2025 are available at 2025 rates, even for early 2026 shoot dates.

It’s my way of supporting fellow entrepreneurs who are ready to elevate their visibility and step into the new year with intention.

Think of it as investing in next year’s confidence at this year’s price.


Ready to Start 2026 Feeling Aligned, Visible, & Empowered?

If you’d love to begin the new year with visuals that truly represent the level you’re stepping into, now’s the time to plan your brand shoot.

Explore the Brand Shoot Experience.

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3 Types of Brand Photos You’ll Wish You Had in Q1.

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Personal Brand Photography in London: Integrative Hypnotherapist & Mindfulness Teacher, Neesh Mistry.