4 Reasons why having seasonal branding photoshoots can help your business.
If you’ve had a professional personal brand photoshoot for your business before, that's great, you're already on your way to showing your audience how amazing you are, and telling them all about your personal brand story. But why stop there? Your business is ever-evolving, your content marketing is ongoing, and your website will always need to look fresh and up-to-date. So having strategic photoshoots regularly is really important for your business growth. Let’s look at how seasonal branding photoshoots can help your business.
1. Seasonal brand photos can make your content & platforms more engaging.
When you use the same photos over and over again, it can get boring for you and your audience. But when you have regular photoshoots each season, you’ll have fresh images to use throughout the year. This means you can update your website and platforms regularly with new images, and all your content marketing can be distinctive. So you’ll be sure to stand out and keep your audience engaged.
2. Seasonal brand images help you stay relevant & relatable.
As well as keeping your content fresh, seasonal brand images can help keep your content relevant and relatable for your audience. When you have regular brand photo shoots throughout the year you can ensure your photos are seasonally appropriate in terms of weather and specific holidays. You can also make sure to keep up with any industry trends, pop culture and changes going on in the world that are important to your audience.
3. Seasonal brand photoshoots allow you to show off what's new & current with your business.
Another great thing about having seasonal personal branding photoshoots is that you can make sure your audience understands the way you currently work. By updating your images regularly you can show your audience any new things you are up to and all your latest offers. And you’ll never have to worry about not having the right image to support your message, promotion, or announcement because you can plan to create the perfect image for all the things you want to shout about throughout the year. Including launches, workshops, events, special dates, or any specific content you have planned. When you reuse the same images over and over again, your audience will think you’re doing the same things over and over again. So it’s really important to have new images to communicate all the new and exciting things going on in your business.
4. Having seasonal brand photos can open up your opportunities.
One of the biggest reasons small business owners struggle to show up online for their audience or miss out on marketing opportunities is because they simply don’t have the right photos or enough of them. When you consistently create strategic images throughout the year, you’ll have a library of brand photos that you can share with confidence. This means you’re much more likely to post social content more often and submit to PR opportunities or marketing campaigns regularly, opening up opportunities for your business to grow.
So, I hope this has shown you how powerful it can be for your business to have seasonal personal branding photoshoots. Seasonal brand images can help you show your audience what's new with your business, they can help you stay relevant and relatable, they can make your content and platforms more engaging, and they can open up your opportunities, all helping your business to grow and thrive!
The ‘Seasonal Personal Branding Photography’ package.
If you’re thinking that your business could benefit from having seasonal branding photoshoots, then you’re in luck! I've recently added a new service to help small business owners market themselves all year long using photography to help them build relationships and get more work!
Enter: The ‘Seasonal Personal Branding Photography’ package. This 12-month brand photography package delivers CONTENT and CONFIDENCE. You’ll receive a stunning collection of carefully curated photographs throughout the year that work perfectly with your content marketing plan. And on top of that, you’ll have enough confidence to consistently show up online for your audience.
This is so, so powerful. Trust me here.
How it works?
1. First we’ll work together to make a content strategy for the year ahead, considering the seasons as well as things like upcoming launches, PR submissions, events, special dates, or specific content you have planned.
2. Then, each quarter we’ll plan a new shoot. We’ll look at what's coming up for you over the next 3 months, and create specific images for your upcoming content marketing that season.
3. After each shoot you will receive at least 90 images to carry you for the next 3 months (that pretty much works out to about 1 photo a day!) You can then use your beautiful and strategic seasonal images to boost campaigns and drip-feed engaging content throughout the year.
Together, we can build a catalogue of personal brand images that support your business and ensure you keep up with the seasons and rapidly evolving online world.
To find out more, visit my ‘Seasonal Personal Branding Photography’ page.
So are you ready to get your business seen by standing out with personal brand images?
As your personal brand photographer, I’ll aim to show off your unique personality and your specific offerings in a creative way through the beautiful brand images we create together.
I also want to give you more confidence to show up for the people who need your help, so you can build a strong and recognisable personal brand.
Personal brand photography can really help you stand out, make an impact, and get seen!